Real Estate CRM for builders & brokers Sell every unit.
Collect every rupee.

No enquiry slips through the cracks, wherever it comes from.

• Website and property-portal enquiries — flow straight into your pipeline through secure connectors.
• Meta / Facebook lead ads — arrive in real time, while the buyer is still interested.
• IVR, walk-in and manual leads — are captured the same way, including international numbers.
• Excel upload and guided migration — bring your existing lead data across without starting over.
• Campaign, source and origin tracking — shows exactly where every lead came from.
• Duplicate detection — holds repeat enquiries for review, so none are lost and none are double-worked.

Fast, fair distribution means faster first calls and higher conversion.

• Rule-based routing — sends each lead to the right team by project, source or lead type.
• Round-robin allocation — spreads leads evenly across the right pool of executives.
• Load-weighted allocation — spreads leads by each executive’s current workload.
• Priority tiers and open-lead caps — put your best people on the most leads, without overloading anyone.
• Working hours and leave awareness — skip executives who are off duty or on leave; their untouched leads are redistributed.
• 15-minute first-response SLA — sets a clock on every new lead (configurable).
• Automatic reassignment and escalation — move a lead on when the SLA is missed and alert the team leader.
• Response-SLA ageing — shows how long leads have waited for a response.
• Bulk assignment, undo and employee handover — keep leads moving when teams change.
• Full audit trail — records every assignment and reassignment.

Your team always knows what to do next — and managers can see it.

• Personal lead queue — on web and phone, so executives start each day knowing who to call.
• Record response in a few taps — status, sub-status, the next date and a remark — kept as a permanent history.
• Follow-ups, call-backs and a daily schedule — make sure no promised call is forgotten.
• One-tap call, WhatsApp and SMS — from the lead, with every touch logged.
• Reminders that escalate — remind the executive, then the team leader, then an admin when a commitment is missed.
• Buyer requirements — capture purpose, configuration, budget and timeline on the lead.
• Lead temperature — highlights the hottest prospects first.
• Interaction timeline — shows the full history of every buyer conversation.
• Team leader and manager visibility — over every executive’s pipeline.

Know which site visits really happened, and follow up while interest is high.

• Visit scheduling — coordinates the buyer, the executive and the site.
• Location- and time-stamped check-in — from the phone app records that the visit took place.
• Distance from the project site — is recorded with every check-in.
• Configurable photo proof — requires a photo before selected visit outcomes can be recorded.
• Visit outcomes and post-visit follow-up — turn interest into the next step.
• Visit history and Site Visits report — show the visit pipeline at a glance.
• Evidence for managers — shows who completed each visit, when and from where.

Close deals with control, and know exactly what is due and what has been received.

• Guided deal closure and booking ledger — capture every booking in one consistent record.
• Unit, size, price list and offered rate — are recorded on each booking.
• Discount approvals — ensure management signs off before a booking counts.
• Working sheet — calculates booking value, brokerage, incentives and net revenue.
• Revenue split — credits executives and team leaders fairly.
• Channel-partner attribution — records which partner brought the deal.
• Payment-plan templates and schedules — support down-payment and construction-linked plans, in % or fixed amounts.
• Construction-milestone certification — sets due dates for construction-linked installments.
• Receipt ledger — records every payment received against each booking.
• Dues worklist — shows what is due across all bookings, so collections never slip.

Grow through partners without disputes over who brought the buyer.

• Partner onboarding and documents — keep every partner’s records in one place.
• Client registration with protection days — one accepted claim per client per project.
• Deal submission and review — give partner deals a clear approval path.
• Commission per deal — as a percentage or fixed amount.
• Partner-wise leads, deals and bookings — show which partners perform.
• Net revenue after commission — shows the real value of every partner deal.

Spend more on what works and stop paying for what doesn’t.

• Campaigns by project — tie marketing activity to the inventory you are selling.
• Sources, agencies and vendors — are tracked with their own categories.
• Agency spend, invoices and payments — are recorded against each vendor.
• Daily lead inflow — by project and source shows demand as it arrives.
• Funnel by source — from lead to qualified lead, visit and booking.
• Cost per lead and cost per booking — for every source and vendor.
• Campaign ROI — traced from campaign to lead, visit, booking and revenue.
• Vendor comparison — shows which agencies deliver quality business.

For wider campaign planning, publishing, email marketing and audiences, add ZAFROI Growth — Demand Generation.

Turn old and cold contact lists into new leads.

• Cold-contact databank — kept separate, so it never clutters the live pipeline.
• Hand-picked calling lists — for each tele-caller, for a named target project.
• Call and promote — turns an interested contact into an owned lead with an SLA.
• AI tele-calling over WhatsApp — works through calling lists automatically — and by voice with the AI Voice Agent add-on.
• Tele-calling report — assigned, attempted, interested and converted, by caller and project.

Respond instantly, qualify consistently and give your executives warmer conversations. Opt-in, off by default.

• Instant WhatsApp conversations — with new leads, at any hour, from your own WhatsApp number.
• Requirement collection — captures purpose, configuration, budget, timeline and best time to call.
• Project knowledge base — answers buyer questions from approved information only.
• Qualification — separates serious buyers from browsers.
• Conversation on the lead — so the executive is briefed before the call.
• Human handover — take over the conversation, or hand it back, at any time.
• Opt-in per lead, opt-out honoured — keep engagement respectful.
• AI Voice Agent (add-on) — AI voice calls for first response, qualification, follow-up and site-visit confirmation, with the outcome and summary on the lead.
• AI voice tele-calling — works through Databank calling lists, with escalation and handover to the assigned executive.

Usage charges extra where applicable: WhatsApp Business conversation charges, AI voice call minutes and telephony, and AI usage are billed at actuals.

Step in early, where it matters.

• Lead funnel and status breakdown — across projects and teams.
• Response SLA and lead ageing — show where buyers are waiting.
• Team performance and work summary — for every executive.
• Team leader workspace and business head cockpit — give each level the view it needs.
• Inflow and status reports — by project, team leader and member, with CSV export.
• Site-visit pipeline and booking conversion — track the path to revenue.
• Source and campaign effectiveness — show what is working.
• Configurable dashboard cards — put your key numbers up front.
• Management follow-up threads — on individual leads.
• Lead desk — with overdue, SLA, duplicate and handover views.

Clear roles, clear reporting lines and a record of every decision.

• Users, roles, departments and reporting lines — control who sees and does what — define your own roles.
• Attendance, shifts and leave — feed directly into lead assignment.
• On-work / on-leave visibility — for managers.
• Complete audit trail — of assignments, status changes and approvals.
• Phone app for field teams — on Android and iPhone.
• HR and payroll — with ZAFROI Workforce.

Configure ZAFROI around how your business actually develops and sells.

• Developer and Sales-mandate profiles — with capability presets — switch on only what you need.
• Unit allocation — across developer, landowner and JV partner.
• India-first rules — for RERA, GST, TDS and stamp duty — versioned, with the rates you set.
• Development agreements (JV, JDA, revenue share, area share) — as full agreements with partner payouts.

Make land decisions with the full picture, and never lose track of an approval.

• Approvals register — including RERA registration by phase.
• Land opportunities — tracked from sourcing to acquisition.
• Land parcels and landowners — with KYC.
• Title and legal due diligence — with evidence attached.
• Feasibility scenarios — covering saleable area, cost, price, cash flow and IRR.

Sell the right units at the right price, with no double bookings.

• Project hierarchy — from project and phase to tower, floor and unit.
• All unit types — apartments, villas, plots, shops and offices, with carpet, built-up and super area.
• Stacking plan — a tower-by-floor grid of unit status — hold and book straight from the grid.
• Unit lifecycle — from available to booked and registered.
• Versioned price lists — with base rate, PLC, floor rise and charges.
• Inventory release in batches — to control what goes to market and when.
• Document register — for title, approvals, agreements and KYC.

Link construction progress directly to cash flow.

• Construction plan (WBS) — from phase and structure down to activities and milestones.
• Planned vs actual schedule — shows delays early.
• Site progress from the phone app — with photos.
• Milestone certification — with certificates and photos.
• Automatic demands — raised as soon as a construction milestone is certified.

Keep project costs within budget and pay contractors accurately.

• BOQ and project budgets — by cost code.
• Material orders and site receipts — supplier bills matched to what the site accepted.
• Contractor work orders — with retention and advances.
• RA bills — with measurement, deductions, retention and TDS.
• Payables — for vendors, contractors and brokerage.
• Approvals, part-payments and retention ledger — keep every outgoing payment controlled.
• Tally export — for your accountant.
• Budget vs committed vs actual — for every project and cost code.

Protect cash flow and keep RERA accounts straight on every booking.

• Bookings with applicants — and a snapshot of the price and rules at the time of booking.
• Allotment and agreement for sale — tracked from draft to signed and registered.
• Demand schedules — generated per booking from payment-plan templates.
• Demand notes, receipts and receivables — for every buyer.
• Delayed-payment interest — where your rules apply.
• Collection split — to the RERA designated account on every receipt.
• Cancellations — with forfeiture rules, credit note and refund.
• Mandate billing — to developer clients, for sales-mandate firms.
• Buyer 360 — units, schedule, dues and documents in one view.

Give channel partners and buyers what they need — without giving them your system.

• Buyer portal — payment schedule, receipts, construction milestones and shared documents.
• Channel-partner portal — client registration, status and brokerage.
• Possession and handover checklist — from dues clearance to keys, documents and meter readings.
• Snag management — with photos, contractor assignment and SLA.
• Post-possession support tickets — buyer issues tracked to closure.
• Construction-update broadcasts — to buyers on WhatsApp.

Run the whole portfolio from one view.

• Portfolio view — of inventory, sales, collections and construction across all projects.
• Project P&L and cost-to-complete — show true profitability.
• Collection efficiency and RERA account compliance — tracked continuously.
• Inventory ageing and absorption — show how fast each project is selling.